Calling All Teens
AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The
Consumer Marketing
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War's Episode I:
Wrestling With Success
An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of
Come Together, Right Now! Gro-cer-y.
Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing
It Could’ve Gotten Ugly
British Airways, "The World's Favourite Airline," was about to offer a new service: the only daily nonstop flights between Denver and London. The client
Contact!
Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the
BUSINESS-TO-BUSINESS
I Found Your Wallet/USA You know you've got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves
So Scary It Won’t Go Away
Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.
Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
Be a Pepper, or a Bug
PLANO, TEXAS Bugs usually disappear after summer, but Dr Pepper is betting that a slew of bugs will boost sales throughout this year's fourth quarter.The
