Don’t Sing with Your Mouth Full
BETHLEHEM, PA Candy maker Just Born Inc. is looking to serenade its 12- to-24-year-old core market with Music Madness, a nine-month promo starting April
Consumer Marketing
Coming in next month’s PROMO
Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.
Lifestyles of the Rich and Infamous
Connecticut and Illinois have joined five other states in a lawsuit against TV personality Robin Leach and two promotion companies, claiming that they
There’s Real Tinsel Under That Tinsel
Perhaps I've lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I've been too influenced by the creative process revitalization
Attention-Getters
A new program of affiliate e-commerce promotions has helped Webstakes, the Internet prize and savings club operator, boost its ratings, according to company
USA Networks Acquires Lycos
In a bid to expand its online activities, New York City-based USA Networks, headed by Barry Diller, agreed to buy No.3 Internet portal Waltham, MA-based
The Food Bank
Summit Bank, Princeton, NJ, likes to have employees at its 60 in-supermarket branches roam the aisles offering bank services to shoppers. Problem is the
Toons of Glory
Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow
On the Net
Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away
Sponsors: Oust Samaranch
He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo's destination. Far
