Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
Consumer Marketing
In Our Back Pocket
Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that' s the
Brokering Discounts
Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could
FSI Big Goes Online
Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an
Stormy Days for Sports Sponsors
Corruption is hardly new to the sporting world. Ever heard of the Black Sox Scandal? Money-centered players and team owners ruining seasons have become
March 1, 1999
Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?
Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the
International
AUSTRALIA Weeties and Wiggles Uncle Toby's created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next
Moveable Feast
It's getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for '99 as they establish national brand
Checkout
Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property
