Play it again, Sam
Direct marketers know a good thing when they see it. V-Lite Video Corp. has won fans with its lightweight disposable videocassette, durable and cheap
Consumer Marketing
Sync or Swim
Long ago, in a marketing world that now seems very far away, everything was run from headquarters. The corporate brandmeisters, always dressed in business
Drug marketing efficacy
Prescription drug marketers have spent $1.4 billion on ads annually since a 1997 FDA law change that opened the airwaves. Now, drug companies can gauge
Dealmakers
New Line Cinema continued restaffing by hiring former Artisan Entertainment advertising vp Kevin Shelby as vp-marketing.Lori Sale, who had a cup of coffee
Marketing Goals: World Cup win should net more play for U.S. women’s team.
All sports bra jokes aside, winning the FIFA Women's World Cup should give the U.S. national soccer team greater support than it has ever had before.
Spam Jam: Federal bill would fine unwelcome spammers.
Like a 21st century Boston Tea Party, the Spam Revolt launched in July signals important changes for direct marketers using e-mail. Anti-spam groups dumped
NEWS WORTHY
News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent
Tasting Joy: The flavor isn’t always cola.
Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged "The Joy of Cola." To spur trial while
Spalding’s new
Spalding is playing stickball again. This time, the game is serious. New York City's stickball renaissance prompted the second coming of the Spaldeen,
The Kool-Aid Connection
The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That's why Spalding Sports Worldwide has hired packaged goods
