Impacting It In
Marketing Drive Worldwide, Wilton, CT, and London, has absorbed Impact/FCB in Toronto into its marketing services brand network. The agency, which has
Marketing Drive Worldwide, Wilton, CT, and London, has absorbed Impact/FCB in Toronto into its marketing services brand network. The agency, which has
This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding
In this corner, Slim Jim, the undisputed champ of the $204 million meat snack business with a 19 percent market share.In this corner, The Ostrich.Yes,
The big are getting better.Major packaged goods companies and retail chains are earning each other's respect by improving strategy and execution. That's
Rexall Sundown is making Pokemon vitamins and supplements. Reading the release, I shudderingly flashbacked to a pre-school (and pre-childproof cap) me,
Snyder Communications, Bethesda, MD, reportedly began accepting bids from prospective suitors last month after announcing that it had retained Deutsche
When DVC threw a December recruiting party at its funky Muffin Head Productions office, programmers and Web designers didn't even have to visit the former
Twenty years ago, if your promotion purported to be "interactive" you were perched on the leading edge. Precariously so, because few promotions were truly
Marketers seeking a boffo Hollywood tie-in have properties aplenty from which to choose in the coming year.Looking for a "rousing" action-adventure film
DVD is now a household word - even if nobody's sure what the letters stand for. While debate continued over whether the future of recorded video and music