For the musically inclined
CustomDisc.com is tuning into the business of promotions, premiums, and incentives by establishing a Special Markets Division. The Stamford, CT-based
CustomDisc.com is tuning into the business of promotions, premiums, and incentives by establishing a Special Markets Division. The Stamford, CT-based
Apparently not Xyzyx, a visionary company (whose employees must get sick of having to constantly spell its name). More insightful is Xyzyx's decision
America Online, Dulles, VA, and American Airlines, Dallas, have signed a three-year co-marketing deal the companies say will produce the "world's largest
Bayer Corp. will run a $1 million consumer education campaign and Bumble Bee Seafoods will run a $200,000-plus coupon program in separate settlements
Yes, the Internet is the most convenient consumer tool to come along since the shopping cart itself.I can sit in the comfort of my own home, frolicking
Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling -
What's in a name? How about a concise description of what your company does? That's what Webstakes.com thinks, and why the four-year-old operation spent
Aspen Marketing Group says it gained a "classic promotion agency" with a background in strategic brand planning in January by acquiring B-12, the latest
There's a savvy new couple in Tinseltown, and we don't mean another titillating pairing of a svelte young actress and a hunky stud. This match has been
Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don't cut corners. But cost control is