This World’s For You
Bud World's comin' at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program
Bud World's comin' at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program
Menasha Corp., Neenah, WI, acquired Elk Grove Village, IL-based Comark-Bates from Qorvis Group for an undisclosed amount. In-store promotional product
Procter & Gamble's Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning
They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
They may reside in the virtual world, but dot-coms are spending real money to attract flesh-and-blood patrons.With costs often running into the seven
Just how low can point-of-purchase advertising go? Right onto the floor, as it turns out, with Marking Specialist/PTI's latest in-store attention grabber.
Magnets are not just for metallic kitchen appliances anymore. The Magic Wall is a board made of oak tag with a steel insertion that can be printed with
Your customers won't have to slather sunscreen over those hard-to-reach facial areas with The Spoiler, a hat with a simple proposition: flaps on the side
New York City-based marketing services consolidator Hawkeye Communications struck again last month by acquiring Cohesion Marketing, a Seattle shop that
Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding