Pilot of the Airwaves
A new business-to-business Web site assists marketers in finding radio stations to use for promotional giveaways. RadioGiveaways.com, from Wilko Communications,
A new business-to-business Web site assists marketers in finding radio stations to use for promotional giveaways. RadioGiveaways.com, from Wilko Communications,
Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this
Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone
Don't look "impiric" up in your Funk & Wagnall's, because it's not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,
Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state
Ah, the Olympics. You've finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent
Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver