Pilot of the Airwaves
A new business-to-business Web site assists marketers in finding radio stations to use for promotional giveaways. RadioGiveaways.com, from Wilko Communications,
Consumer Marketing
Freedom of CHOICE
Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this
Busy Signals
Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone
Brave New Word
Don't look "impiric" up in your Funk & Wagnall's, because it's not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,
Taffy Pulling and Pushing
Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.
Headcount Hoopla
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
No-Nos in Europe
Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state
They Got Games
Ah, the Olympics. You've finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent
ONLINE LIBERATION
Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver
April 1, 2000
