Broadway Babies
Time for booster seats in the mezzanine. A study by the League of American Theatres and Producers finds that Broadway audiences are getting younger. During
Consumer Marketing
Straight from the Source
Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can't make
Talking Back to the TV
Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV - advertising with promotional offers that consumers
Receipt Rebates
E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the
You May Already Be a Whiner: Fulfilling promotions can be an unfulfilling task.
It feels like the thousandth call of the day. I take a deep breath, hoping the person who picks up will remember the contest she entered. I review the
Kid Stuffed: Toy Fair overflows with products and promotions.
Name the hot new animated kids' series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you
Coupon Counterpoint: Secure online systems can combat home-printed fraud.
Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy "reinventing the wheel" - using the
Tracking the Wild Pineapple
Dole Packaged Foods Co. breaks a nature-themed promotion April 9 to kick off the all-important Easter season.The produce company hooks up for the first
CHECKING E-MAIL
24/7 Media, Inc., the New York City-based Internet advertising and media company, agreed to buy e-mail marketer Exactis.com, Denver. Exactis.com's clients,
How Hip Is Your Business?
If you want to find out how leading-edge your organization is, take this little quiz. It's made up of key questions that should help you grade your ability
