July 1, 2000
Consumer Marketing
DIRECT HIT
New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver,
ENGLISH CHANNELING: Marketing Store Worldwide is making bigger waves in the U.S.
Faithful promo readers know the name Marketing Store Worldwide well. They're the chaps who always seem to earn a boatload of promotion marketing awards
NOISE MAKERS: Here are 10 shops that perked up ears and sales in ’99
STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It's really an event that you have to see to appreciate," Jeff Slater recounts. "There
Shaken or Stirred
Although they swear there are 238 different Kahlua concoctions with which consumers can sip the night away, the marketers at Westport, CT-based Allied
CLARION CALL
Lighthouse Global Network, Chicago, an international network of marketing services consultancies, purchased London-based Clarion Communications, a consumer-focused
Multiple Choice
Pepsi-Cola Co. is boldly taking its flagship brand into the first summer of the new millennium with some equity leveraged from the century just ended.After
Data Debate
Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won't see it. Letting
Maxed Out
Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time
