PROMO 100 Jeopardy!: A potpourri of agency factoids culled from promo’s annual rankings.
In compiling the promo 100 each June, we collect a multitude of information from participants that isn't reflected in the agency rankings (although much
Consumer Marketing
Scare Tactics: Universal Home Video bundles video titles for Halloween.
Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the
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New York City-based Creative Solutions Group, a division of Boston-based Heritage Partners, stayed in acquisition mode with the purchase of European P-O-P
Cookie Monsters
Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don't change.In every neighborhood,
NOW WEAR THIS
Consumers are what they wear - a simple fact that has marketers looking to put more logoed apparel into customer wardrobes.Ever since Ralph and Calvin
Are We There Yet?: Minivan marketing is driven by the changing needs of American families.
There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn't make enough Caravans and
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
LOYALTY MARKETING: Loyal to What?
Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn't even reached its marketing potential yet, but online
POST-APOCALYPTIC POP
Cherry Coke's first movie tie-in leads Titan A.E.'s marketing charge.Atlanta-based Coca-Cola Co.'s Cherry Coke brand takes its first-ever theatrical plunge
Avoiding Online Promotion Disasters: An Internet-savvy lawyer tackles the FAQs.
The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here's
