LICENSING: Friends of Harry
Burbank, CA-based Warner Bros. last month released the list of licensees for its much-anticipated Harry Potter flick, which is scheduled to hit theaters
Consumer Marketing
UNILEVER PULLS IT OFF
Protracted negotiations with Bestfoods finally ended last month when the Englewood Cliffs, NJ-based company agreed to be acquired by British-Dutch conglomerate
Putting the Cart Before the Ox
The awful truth about marketing is that "it broadcasts messages to people who don't want to listen."That according to Doc Searles and David Weinberger
More Marketing Marvels
There's nothing comical about Marvel Enterprises' recent business deals, which present a Fantastic Three (if you will) involving the New York City-based
What Do You Think of the promo 100?
I got a call last month from an agency executive looking to speak about the promo 100 - or, more accurately, to speak about his agency's performance in
STILL FITTING TO A TEE: SLOS TRY ON TRENDIER ITEMS, BUT THE OLD FAVORITES STILL WORK.
Self-liquidating offers of T-shirts and caps have historically been a good way for marketers to extend brand image at low cost.Marketers can afford higher-quality
Spam Wins
Generating response from unsolicited e-mails (a.k.a. spam) is a tougher job than ever. According to the 10th annual WWW User Survey conducted by Georgia
Stated Needs: Consumers are more sensitive to promotions during times of transition, posits the author.
Let's define "promotion sensitivity" as the comparison of a particular consumer group's claimed participation in a premium offer or contest/sweepstakes
Watch What You Say
Reputations can be made and lost, but either way they're certainly more important today than in years past. More than half of all Americans surveyed by
DRESSED FOR WEB SUCCESS
The Promotional Products Association International honored three distributors earlier this year with its second-annual Distributor Web Awards. The sites
