Tightening Up: CoActive tries more unified front after down year.
After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January
After a lackluster year for gross sales and profits, CoActive Marketing Group is putting into place an integration plan first announced last fall (January
Even independent industry consolidators aren't immune to acquisition: Chicago-based Lighthouse Global Network, Inc., last month was acquired by U.K. advertising
While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged
Whether Mom's at the stove while the VCR is on pause or nuking up an afternoon snack in the kitchen at work, unpopped popcorn is a family affair: Heavy
Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and
I was shocked by Peter Breen's editorial ("Who You Calling a Promotions Agency?") in promo's June issue. Since when did the promo 100 become a subpoena
New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in
Turner Network Television's battle cry to brand managers: "Check us out."Twelve years after first showing up on cable boxes, Atlanta-based TNT has become
Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific
OK, so you probably won't be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never