Growing Old and Loving It
Pier 1 knows they're lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.
Consumer Marketing
WIDENING THE SCOPE
Printing and graphics design shop Award Printing Corp., Chicago, acquired neighbors Davidson Graphics and promotional products distributor Davidson Promotions.
Bull Market
It doesn't have the following of the NFL, NBA, WWF, or other acronym-bearing sports leagues. But eight years after its launch, the Professional Bull Riders
Sock It to Them: Coke helps Golden Books relaunch Lamb Chop in Japan.
Golden Books Family Entertainment and Coca-Cola recently got together in Japan to play with Lamb Chop, the feisty yet lovable sock puppet that has been
Nice Things Come In Multi-Brand Packages
Procter & Gamble, Cincinnati, is getting into the gift business.The packaged goods leader is testing a Web site called MoreThanACard.com that lets consumers
Hed
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
Snigonometry: Quick, Affordable, Predictive
All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe
Ford, Merchandise Manager
Ford Motor Co. has aligned with Ha-Lo Industries on a joint venture that will drive the auto maker into the business of merchandise sales and licensing
Beauty Treatments
HBA-related Web sites deliver `intimacy marketing' to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,
Notes from the Land of Spam
I'll admit it: I went to Spam Jam to make fun of it.For the uninitiated (including, probably, everyone on the East Coast), Spam Jam is a summer festival
