Loyal Nation
The topics changed from session to session, but the theme at this year's Supermarket College conference was consistent: Loyalty marketing should be implemented
Consumer Marketing
HARRY POTTER AND THE SORCERER’S STONE (Warner Bros.)
Estimated Release Date: November 2001Starring: TBDTop Line: One of the most eagerly anticipated films in years is based on J.K. Rowling's best-selling
JURASSIC PARK 3 (Universal)
Estimated Release Date: Summer 2001Starring: TBDTop Line: The dinosaurs return for this third installment in the Steven Spielberg-created franchise, which
BRIDGE BUILDING
Engage, Inc., owned by Andover, MA-based investment company CMGI, purchased MediaBridge Technologies, an Acton, MA, company that develops target-marketing
Common Pursuits of Happiness
Where you live has a lot to do with what you watch on TV, listen to on radio, and pick up off the newsstands. Interep, a radio sales and marketing company,
ACCOUNT ACTION: AUGUST 2000
The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record
What’s in a Name?
Who needs Cheerios when you've got Puffed Wheat-Os? Sales of private-label food and beverages hit $48.6 billion last year, accounting for 15.4 percent
Marketing Drive Gets a Wheel Man
Marketing Drive Worldwide added event marketing to its repertoire in June with the acquisition of Event Management & Promotions, a Santa Monica-based
A Wider Sphere of Influence: DraftWorldwide adds to KBA with Sloan Group buy.
DraftWorldwide, Chicago, found a little more style for its KBA Marketing unit this summer by acquiring The Sloan Group, a seven-year-old shop specializing
The One-to-One Marketing Myth
We have all fallen into the "one-to-one" marketing trap. Songwriter Randy Newman once penned, "One is the loneliest number," yet we promote one-to-one
