Flights of Fancy
LatinPass learns never to underestimate a motivated consumer.What would you do for a million frequent-flier miles? For some consumers - one David Phillips,
Consumer Marketing
AGENCY MOVES
SEPTEMBER 2000 Brigandi & Associates, Chicago, named Todd Cameron account manager on the ViaLink business-to-business account, Amy Bernal art director
Lessons of a Dot-com Survivor
Advice from the front lines of the online marketing shakeout.Every week we hear of a new dot-com that has closed its virtual storefront. Walt Disney's
Urban Sprawl
Marketers are slowly - but not always surely - beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking
Consumer Advocates
Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive
From Power Tie to Power Swoosh
NIKE SHOOTS FOR A NEW GREEN BY OPENING ITS CLOSET TO CORPORATE FOURSOMES.It's every apparel marketer's dream to see his logo on the shirtsleeves and chests
Campaign trail
You're a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy's in the frozen-food case. Linus
Black Tie Optional
WITH QUALITY PRODUCTS, EXOTIC TRIPS, AND A-LIST PLAYERS, THE PREMIUM INCENTIVE CATEGORY IS LOOKING PRETTY CLASSY.Marketers looking for quality products
D-I-Y Prizes
WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its
September 1, 2000
