ANSWERING THE CALL
This year's Dialog Award winners prove phonecard offers can get customers talking.With everybody and their grandmother e-mailing the bejeezus out of each
This year's Dialog Award winners prove phonecard offers can get customers talking.With everybody and their grandmother e-mailing the bejeezus out of each
Promotion participants are migrating to the Internet. But traditional marketing tactics are still what's driving them there.Perhaps a day will come when
DECEMBER 2000 Habla Espanol? Orange, CA-based direct marketing company Experian introduced a new Spanish-speaking consumer database that lets brands target
This issue contains a great deal of discussion about the need for brand marketers to listen more closely to customers and tailor promotions to meet their
Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High
THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney
Mall promotions gain status with national marketers.Promoting in shopping malls is hardly a new strategy for marketers. But the lengths to which brands
AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when
Milepoint.com adds a monetary twist to frequent-flier programs.Feel like you'll see the next millennium before your frequent-flier miles start paying
A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize