MARKETING SERVICES DECEMBER 2000
Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.Scott Matson appointed
Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.Scott Matson appointed
Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered
Breakfast Barkeeps Working professionals grab a granola bar in a dash out the door, while families munch waffles or cereal at the kitchen table, right?So
EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY.There's a new back beat to event-based marketing these days: Exclusive concerts with the brand
One of the first things you see when you take a close look at promotions from outside the U.S. is how, well, ordinary so many American and non-American
Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave
Rose Ann Anschuetz took over the Chicago office of Publicis Dialog as president and chief executive officer.Scott Hudgins promoted to partner and group
Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,
At VH1, star-studded events have promotional partners singing.Evidently aware that consumers are getting overloaded by awards shows, VH1 late last month
FSI Council selects three campaigns for its famed Hall.Chicago-based FSI Council of America hosted a press conference and cocktail party at PROMO Expo