On the Go
Norwalk, CT-based alternative drink maker South Beach Beverage Co. this spring will trade beeps for sips in a multi-million-impression pager promotion
Consumer Marketing
Private Thoughts
Store brands are thinking beyond price to product and packaging - but not promotion.National brands don't need to worry about promotional competition
Avoiding Legal Limbo
Taking unnecessary chances could earn your promotion a booby prize.Do you understand the veritable web of federal, state, and local regulations addressing
Down on the Pharm
Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,
Are You Experienced?
Experiential marketing is bringing a flat-out assault on consumer senses. Is today's buzzword the future of customer interaction?The evolution of branding
NEW AND NOTEWORTHY PRODUCTS
FEBRUARY 2001 Slim Shady Summer's coming, and Maui Jim, Inc. is ready with a full line of high-end sunglasses. The Peoria, IL-based company, which jumped
Oops! They Did it Again
To sum up 2000: The big retailers got even bigger.With the blockbuster acquisitions of 1999 still being absorbed, most retailers were making relatively
Redeeming Factors
Redemption projections for certificates, coupons, and other promotional items should be considerable.There are times when you can suffer from too much
*MANAGING RISK: Eliminate the Negative
Managing a promotion's risks may not be top of mind, but it should figure into every marketer's bottom line.Go figure! Predicting the odds that a presidential
What’s Your Ethnic Marketing IQ?
This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in
