The Future, Without Markups
My mother had a distant cousin from Boston who'd visit us in New York occasionally. He was the classic Irish ne'er-do-well, with the flamboyance of a
Consumer Marketing
*PROMO 100: Strategic Planning
A changing industry has agencies honing business development skills along with promotion chops.
Quit Playing Around!
New IRI study suggests CPG marketers are a little misguided online. Consumer packaged goods makers aren't using the Internet very efficiently, according
NEW AND NOTEWORTHY TOOLS
Earn Interest While Shopping Nuvisio Corp., New York City, has recruited 11 CPG companies for the launch of its NestEggz online coupon and advertising
Profiles: Noble & Associates
Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop's case,
Profiles: Big Fat Promotions
Yes, you do know this agency. This is the agency that sent Lucky Strike crews into busy metro areas to give free cups of coffee to the unloved huddles
CLIENT SIDE
Miami, FL-based Burger King Corp. named Christopher Clouser executive vp and chief marketing officer. Elsewhere, Kim Lopdrup named executive vp and coo
Account-Specific Print Ads?
Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve
Horses of Different Colors
Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:
Pops in Tops Again
Atlanta-based Coca-Cola Co. is reviving last summer's successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the flagship
