Music to Market By
I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged
Consumer Marketing
NEW AND NOTEWORTHY TOOLS
Spicing up Spam Paramax, Red Bank, NJ, has a new suite of e-mail generators called SmartMail that enable video, voice, and animation to be embedded in
Clicks and Cliques
Eastman Kodak Co., Rochester, NY, and teen site Bolt.com, New York City, in May launched a co-branded photo service for Bolt's four million members (aged
PROMO 100 Jeopardy!
In compiling the PROMO 100 each year, we collect a copious amount of information that isn't used to determine the rankings and, therefore, never makes
Pay Dirt
When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual
July 1, 2001
NEW AND NOTEWORTHY PRODUCTS
Card Sharps The new I Card from Charlotte, NC-based Dimensional Products, Inc. is a creative way to distribute gift cards in-store or in the mail. The
Orient Expressions
The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose
Profiles: GMR Marketing
Gary Reynolds doesn't want to set strategy. He'd rather be on the beach. Or the street, or at the Super Bowl, or wherever brands meet consumers at play.
Profiles: Ten Who Counted
Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham's homegrown marketing services sibling, Beyond DDB
