Wal-Mart Goes Private
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
Consumer Marketing
ACCOUNT ACTION
Marinelli Communications, Inc., New York City, named agency of record by Madrid, Spain-based La Casera S.A., to handle integrated branding services for
CLIENT SIDE
Burger King Corp., Miami, FL, named Paul Novak senior vp and chief development officer. He will be responsible for franchise development, design, construction,
LETTERS
Just wanted to let you know that the article, Is Promotion a Dirty Word? (March PROMO), is excellent. It is extremely relevant and very insightful. What
Super Marketing
After years of serving as media sponsor for the annual Supermarket College conference, PROMO and Atlantic City, NJ-based event producer Raphel Marketing
P&G Touches Up the Do
Procter & Gamble, Cincinnati, strengthened its position in the U.S. hair care market and entered the hair coloring segment by striking a deal to acquire
Re-Slotting
Slotting fees will get a new spot on manufacturers' ledger sheets, but will still end up in retailers' pockets. The Financial Accounting Standards Board
Home Run Derby
Six years after a salary strike between millionaire players and billionaire owners tainted the people's game, Major League Baseball, New York City, is
Buddy Up
Four is not a crowd in Jim Beam's prize pool. The brand this month wraps up a sweeps awarding a grand-prize trip for four friends and readies another
ACQUISITIONS
HA-LO SELLS TWO Ha-Lo Industries, Niles, IL, sold its Market USA teleservices division to Paris-based SR Teleperformance for $32.5 million and its Lipson
