Whopper Deals
Burger King Corp in October unveiled a long-term partnership with DreamWorks SKG to jointly promote the next five animated and live-action theatrical
Consumer Marketing
Eye Candy
Elite Chocolate got teenagers in Israel to spread the word about its new larger-sized Mekupelet XL candy SKU by using innovative technology that got them
Back to Business
We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder
A New Dawn
Aurora Foods, St. Louis, continued to rebound early this fall even as former ceo Ian Wilson and erstwhile chief financial officer M. Laurie Cummings pleaded
FINANCIAL SERVICES: Tuition Check
First USA is rooming with Chris and Luke this year. The Wilmington, DE-based division of Bank One Corp. signed a sponsorship deal in June, hiring the
ACCOUNT ACTION
Awards.com, Lyndhurst, NJ, an awards, promotional, and motivational products company, formed a partnership with Sodexho, Gaithersburg, MD, to be its official
Spanning the Globe
Six U.S. campaigns are among the potential winners of the Association of Promotion Marketing Agencies Worldwide's 2001 Globe Awards, which will be announced
Getting Labeled
In the old days, rock legends like Mick Jagger and Sting would sneer at corporate sponsorships. But it's a Brand New Day in the music business (as Sting
PROMO 100 Updates
In the spirit of USA Today, here's a quick overview of what's been happening at agencies among the elite ranks of the PROMO 100. 1. The New York office
It’s a Relationship Business
It was tough making those first phone calls the week after Sept. 11 as I set about writing this month's feature story. How could I possibly ask people
