For Their Eyes Only
For years, TV networks made their fortunes through mass advertising. But the last 10 years have seen marketers shift away from the shotgun approach to
Consumer Marketing
Food for Thought
OK, so Coke and Harry Potter and the Sorcerer's Stone get top billing. But Minneapolis-based General Mills' foodservice division next month ties into
Calls of the Wild
Loyal Budweiser drinkers are not to be taken lightly or litely, in most cases. I learned that much rather quickly while tagging along for the Wild On
Recession-Era Advice
Doug Wood has been watching TV very carefully, and has advice for marketers fielding promotions after the Sept. 11 attacks: Don't cut corners. In past
Intelligent Risk-Taking
Highly creative promotion professionals are continuously looking for innovative promotions that can successfully build a brand. Competition and clutter
Sports Sponsorships: Nothing But the Truth
Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York
Jingo Bingo
Patriotic marketing responses to the Sept. 11 terrorist attacks have come in a variety of ways, some tastefully and others a little exploitatively. On
HOLIDAY STRATEGIES: Peppering the Holidays
It's a busy time of year for the marketing elves at Dr Pepper/Seven-Up. The Plano, TX-based beverage marketer started its Christmas shopping early this
AGENCY MOVES
Jeremy Pagden named ceo of The Integer Group, Denver. He replaces Ron Askew, who left to become chief marketing officer of Golden, CO-based Coors Brewing
NEW AND NOTEWORTHY PRODUCTS
Day by Day These 14-inch-by-27-inch linen towels come with a dowel and cord for easy mounting on walls. Dudley, MA-based Stevens Linen has a variety of
