Sugar Rush
There's no place like the ready-to-eat cereal aisle for competing promotions. PROMO swung through a Stop & Shop in Norwalk, CT, in early December and
Consumer Marketing
Flotsam and Jetsam from 2001
The Most Representative campaign of 2001? My vote goes to the offer from Eli Lilly and Co. and WebMD Corp. for a free month's worth of Prozac. That one
Accentuate the Positive
Selecting our annual Marketers of the Year is always a difficult task for our editorial staff. But it was extremely daunting this time around, considering
AGENCY MOVES
Jennifer Cacioppo named senior vp-group account director at Frankel, Chicago, to oversee the agency's McDonald's business. Centra Marketing and Communications,
MARKETING SERVICES
Turner Broadcasting System, New York City, named Mark Lazarus president of Turner Entertainment Group Sales and Marketing. Entertainment Publications,
NEW AND NOTEWORTHY TOOLS
Smart Dialing Harcom Corp., San Clemente, CA, has a new 800-number voice-mail service called System Managed Automated Remote Telephone (S.M.A.R.T) Office
Burger Bidding
Burger King Corp., Miami, has joined with online auction site eBay, San Jose, CA, on a multi-year loyalty program that will let fast-food diners collect
Private Eyes
The government has brought consumer privacy into the spotlight, creating broad implications for relationship marketing both offline and online. U.S. legislators
Back in the Saddle
Mergers and acquisitions among promotion agencies started rolling again near the end of 2001 a year that had largely been marked by their absence. We've
ACCOUNT ACTION
141 Worldwide, London, named global marketing services agency Allied Domecq, London, to help set strategy and handle promotions for all key brands. Morristown,
