Conversation Pieces
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
Consumer Marketing
BACK-END AND BELOW-THE-LINE SERVICES
PASSENGER FRIENDLY Amtrack may not be with us for much longer but in the meantime, commuters on the service's Keystone line which services New York City
Mixer Messages
Pernod Ricard will extend an online puzzle promotion for Chivas Regal scotch whiskey throughout Latin America after its successful run in Venezuela. The
Acquisitions
MICROSOFT BUYS MAP SERVICE Microsoft, Redmond, WA, agreed to pay $96 million for former competitor Vicinity, Sunnyvale, CA, a company that helps consumers
Miller Time on the Town
IT STARTED AS A PARTY AND ENDED AS A TV CAMPAIGN Miller Brewing Co. last month wrapped up an innovative on-premise/on-air campaign that let bar-goers
Ranks and File
Image, schmimage. It's experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users' experience, not
Making the Movie
It's dark. It's quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.
Flame Out For Burger King?
At press time, the $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms had hit a major bump in the road. London-based
Traveling Companions
When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still
Crossing the Line
I'm hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace
