On the Game Again
WILLIE NELSON KNOWS a thing or two about lax tax bills. The country music legend had a run-in with the IRS in 1990 when he failed to pay $16 million in
Consumer Marketing
Sign of the Times
OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn't win the Most Valuable
products
Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack
Rookies Take Super Bowl Snap
TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It's the grand daddy of sporting events, it's advertisers' moment to shine,
BACK-END AND BELOW-THE-LINE SERVICES
SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings
Bouncing Back
IT'S BEEN A ROCKY ROAD towards March Madness this year. Sponsorship recruitment got a late start as CBS and the National Collegiate Athletic Association
Brand Names
It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work
Transactions in Transition
Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It's the country's fastest-growing
Rally Round the Family
Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys
Power Shift
Mass merchandisers continue to gain packaged goods companies' respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still
