Download this whitepaper to learn how IBM can help with its Predictive Customer Intelligence solution to create personalized, relevant experiences for individual customers with a focus on driving new revenue.
IBM is the world's largest information technology company, with 80 years of leadership in helping clients innovate.
Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.
At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel marketers.
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…
Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda.
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus.
