Marketers on Fire: Labcorp CMO Amy Summy
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
B2B Marketing
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
Event Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
Never Mind the Next Normal: Bring On the New Now
By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…
Never Mind the Next Normal: Bring On the New Now
By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022
Four CMOs discuss the most important marketing trends to be tracking right now.
Five Tips on Building a More Sustainable Event
How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.
How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
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