Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
B2B Marketing
B2B Marketers Need to Consider User Experience in Mobile
B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.
Grant Thornton Aims for Status Go
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
Civantos Receives Marketing EDGE Innovator Honor
Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.
Aramark Wins Top B2B Honors at PRO Awards
Aramark took home the gold this week at Chief Marketer’s annual PRO Awards ceremony in New York.
8 Dos and Don’ts for Keeping Up With SEO
SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
Creating Content to Make Your Brand Pop: Webinar
Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.
What CMOs Need to Know About Sales & Marketing Ops
The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.
“Cats Are Everywhere” Nabs B2 Best in Show
Stein IAS took home best in show honors at the ANA’s B2 Awards ceremony, during the ANA’s Masters of B2B Marketing conference in Chicago.
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