With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.
All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
Dignity Health's Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.
Here are the three social media platforms you should focus on to improve B2B lead generation.
