Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.
B2B Marketing
Why Brand Experience Should Be At The Center of Your Marketing Strategy
In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.
Behavioral Analytics Habits to Keep Leads Flowing
Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.
ANA Acquires Data & Marketing Association
The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.
What Makes Up the Ideal Marketing Team?
Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.
Q&A: Volvo Ocean Race’s Sponsorship Adventure
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.
Emotions Matter When it Comes to Engagement: Report
What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…
Spring Reading: May’s Top 10 B2B and Martech Articles
After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.
Inside Randstad’s User-Generated Video Plan
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
The Battle Against Boring in B2B Creative
B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.
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