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B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
In this new special report Sponsored by Lytics, discover how marketers create an environment of trust and activate customer data in meaningful ways.
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