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Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.
Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.
SAP is a B2B pure play, but changing buying patterns have led the company to adapt B2C marketing practices to connect with decision makers.
Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.
B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.
A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.
Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.
Are memes appropriate for B2B marketing? It all depends on who you’re targeting.
A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.