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Creating a Unified Content Strategy: Insights for B2B Marketers
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.