In B-to-B-to-C, Who Owns the Customer?
A definition of customer relationship management might be a continuous loop between the customer and marketer in which, through interaction, the marketer
A definition of customer relationship management might be a continuous loop between the customer and marketer in which, through interaction, the marketer
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a
Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA
To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune
Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released
In today's budget-conscious environment, it's not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights.
When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.