The Best and the Brightest
WHEN THE TOPIC is business-to-business direct marketing, I'm often asked about what kind of response rates to expect, about the most productive media
WHEN THE TOPIC is business-to-business direct marketing, I'm often asked about what kind of response rates to expect, about the most productive media
Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.
The Wisconsin Direct Marketing Association has begun offering Data University
Small businesses
James R. Malone, who was named CEO of direct marketing services firm Cenveo, has been named chairman of the Englewood, CO-based firm
Robert K. Sher, one of the co-founders of the Primis Marketing Group, has relinquished his role as the company
Concur Technologies Inc. notched a 20% response to a five-part direct mail and e-mail sales-lead nurturing program it began last year for its automated
IF YOU'RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can't waste their time, because they make their
ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can
Carter & VerPlanck Inc. clearly is seeking quality, not quantity. The company generated three qualified leads for multimillion-dollar water treatment