Yellow Book USA has begun competing head-to-head in the yellow pages advertising market with the R.H. Donnelley-owned Sprint directory in greater Las Vegas.
The population of the Las Vegas region is among the fastest growing in the nation. The market for yellow pages advertising here is estimated to be worth $120 million.
Until now Las Vegas has been among the few large cities with only one yellow pages directory, according to Jerry Kingkade, regional vice president of Yellow Book USA’s Southwest region.
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