Direct Sales Drop, But Retail Sales Plummet, for Sharper Image

Sales across all channels dropped for Sharper Image Corp. in July, but retail revenue fell faster than catalog an online sales. For the month, total sales were $34.8 million, down from $42 million a year earlier. Total store sales fell from $27.6 million to $21.8 million, while catalog and direct marketing sales were $8.5 million, down from $8.9 million. Internet revenue fell from $5.5 million to $4.5 million.

For the second quarter, which ended July 31, the San Francisco-based marketer’s sales dropped from $133.6 million to $104.1 million. Total store sales dropped from $87.8 million to $64.7 million, while catalog/direct marketing revenue fell from $27.5 million to $24.4 million. Internet sales were $15.1 million, down from $18.4 million.