Omaha Steaks International has once again named Direct Media, Greenwich, CT, to manage its list rental file of 1.5 million names. The appointment takes effect March 20.
Direct Media had managed the file for 12 years before it moved 18 months ago to D-J Associates, Ridgefield, CT. Selections include 25,000 buyers at business address and 162,000 Internet buyers.
Direct Media has handled list brokerage for Omaha Steaks for well over a decade.
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