Direct Marketing Leads Harte-Hanks Second Quarter Fortunes

Harte-Hanks Inc. generated second quarter net income of $25.5 million, a 10.7% jump from the $23.1 million it realized a year ago. The company’s operating revenue rose 9%, from $233.2 million to $254.2 million, during the same period. The quarter ended June 30.

The firm’s direct marketing segment’s operating income jumped 15.3%, to $22.2 million, on an 8.9% revenue rise, from $141.9 million to $154.6 million. In contrast, its shoppers revenue rose by 9.2%, to $99.6 million, but its operating income increased by only 10.2%, to $23.4 million.

All of the company’s vertical markets had solid year-over-year growth, with the high-tech/telecom, healthcare/pharmaceutical and financial services markets all experiencing either double-digit or near-double-digit growth.