Digital + Social
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Email
Holiday E-mail Volume Skyrockets Over 2007: Email Data Source
Holiday e-mail volume from retailers to customers in the first third of December shot up by 43% over the same period last year, according to Email Data Source
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Email
College Students Cool to E-mail Marketing: eROI
Students dislike marketing e-mail. That’s among the findings of a new survey by eROI.
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Email
Stupid Marketer Watch: I’m Getting This Why?
I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son
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Email
Israel’s New Spam Law Severe: Reports
A new anti-spam law went into effect in Israel last week and according to multiple reports it is one of the strictest in the world
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Email
Marketing VP Atlas Out at Goodmail
David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.
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Email
Pivotal Veracity Unveils ‘Engagement’ Index, Metrics
E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.
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Email
Black Friday Retail E-mails, Online Traffic Spikes
American consumers apparently didn’t just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many every Thanksgiving.