Digital + Social

E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.

Nearly a third of respondents or 32% to a recently released survey said they have stopped doing business with at least one company altogether as a result of its poor e-mail practices, according to marketing services provider Merkle.

If anyone wonders why so many people hate direct marketers, look no further than companies like BigBrandPromotions.com.

As if the U.S. postal system wasn

As retailers ramped up e-mail volume in the closing weeks of the 2008 holiday shopping season, open and click rates showed a corresponding dip, according to a study just released by marketing services provider Epsilon.

Most e-mail managers know it

A bill has been re-introduced in the Canadian Senate that would ban unsolicited commercial e-mail and give individuals the right to sue those who they believe have violated it

The Securities and Exchange Commission has a wonderful tool that allows people to search the text of documents filed by public companies.

It’s great for business reporters looking for files containing certain topics. But it’s even better for people with a juvenile, bathroom sense of humor—yours truly, for example

Credit-reporting firm Equifax has chosen StrongMail

The U.S. population using Twitter and other microblogging services is younger, more urban and more racially diverse than America as a whole. But they’re not typically the same young-young demographic that dominate the use of many social networks, according to new findings from the Pew Internet & American Life Project.