Digital + Social

The Direct Marketing Association has teamed up with e-mail deliverability firm Return Path to launch a so-called reputation registry that will allow members to check whether or not their outbound e-mail is properly authenticated and

Holiday e-mail volume from retailers to customers in the first third of December shot up by 43% over the same period last year, according to Email Data Source

What

Students dislike marketing e-mail. That’s among the findings of a new survey by eROI.

While the use of the term

I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son

A new anti-spam law went into effect in Israel last week and according to multiple reports it is one of the strictest in the world

Elaine O

David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.

E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.