Digital + Social

We all have bad days.

But one graphic artist for a co-op advertising firm apparently had a really bad day and it showed up in an ALT tag in one of his or her company mailings

And the latest example of e-mail marketing stupidity comes from 1800PetMeds.

I visited 1800PetMeds.com a few months back to inquire about heartworm, flea and tick medication for our two new Labradoodles, Willy and Woody

Every time I write a piece on political e-mail and publish it here, I brace myself for the inevitable backlash from people who think they

DMi Partners, Inc., an interactive marketing and e-business management firm, has launched an e-mail marketing division.

So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails

Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning

Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail