Digital + Social

Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix

Four men have been indicted on charges stemming from an alleged massive spam scheme that targeted some 8 million student e-mail addresses on more than 2,000 colleges and universities

With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts

I came up with a little pop quiz.

It

An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers

Another e-mail appending firm has surfaced with troubling contact information on its Web site

There has been some chatter in the marketplace about my publisher, Penton Media

It seems EmailAppenders has disappeared.

And at the same time, a previously unknown company has emerged pitching at least one marketer on e-mail lists

In what has to be the most laughable e-mail-related studies in history, Internet security firm McAfee last week published a report claiming that spam is a major contributor to greenhouse gasses

E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll out the winner