Digital + Social

Lyris, Inc. has hired David Fowler to serve as director of email strategy, deliverability and privacy compliance in support of Lyris

Marketing services provider eROI

EmailAppenders has failed to show up in court to defend itself against a lawsuit filed by Internet Retailer, according to the publishing firm

An alarming percentage of government agencies and leading retailers are not authenticating their outbound e-mail, leaving their brands at risk of being victimized by phishers

A comment left after a recent article in Magilla Marketing perfectly illustrated that this newsletter’s work is far from over

Average click-through rates dropped 0.1% in the fourth quarter of 2008 from the third to 5.8%, the lowest ever recorded, according to a study released today by Epsilon

We all have bad days.

But one graphic artist for a co-op advertising firm apparently had a really bad day and it showed up in an ALT tag in one of his or her company mailings

And the latest example of e-mail marketing stupidity comes from 1800PetMeds.

I visited 1800PetMeds.com a few months back to inquire about heartworm, flea and tick medication for our two new Labradoodles, Willy and Woody

Every time I write a piece on political e-mail and publish it here, I brace myself for the inevitable backlash from people who think they

DMi Partners, Inc., an interactive marketing and e-business management firm, has launched an e-mail marketing division.