Digital + Social

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.

The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…

Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here’s some tips to put together an effective holiday email campaign.

One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …

The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.

A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …

Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:

So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …