Digital + Social
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Social
Social Media Helps TradeStation Prospect for Investors
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
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Email
Video Emails Help Hutton Hotel Engage With Meeting Planners
An email campaign featuring video highlighting the property’s event space has helped Nashville’s Hutton Hotel create interest with meeting planners and promote the property as a conference destination.
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Email
Emails We Love: A Quick Welcome From Shaws, But No Follow-Through
Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?
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Social
Bloggers Help Change Perception of Crocs Footwear
Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.
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Email
Emails We Love: America’s Test Kitchen Hits the Right Notes
With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.
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Social
Amex Links Spending to Farmville Rewards
American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.
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Email
Email Sign-Up Scorecard: Sephora, Hot Topic, Kenneth Cole
I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.
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Email
Emails We Love: Anthropologie Sets a Mood
Like the chain’s retail stores, Anthropologie’s emails convey a sense of being bohemian yet elegant, and funky yet upscale.
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Email
Emails We Love: Etsy Creates a Boutique in the Inbox
Unless you’re looking for a very particular niche, or a favorite artisan’s work, browsing Etsy can be a bit daunting. Where is one to start? The site’s daily email blasts solve that problem nicely.
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Email
Leveraging Dynamic Content in Email Marketing
Relevancy is crucial for getting results in email marketing.