Digital + Social

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.

ReachLocal researched the most popular types of social media fans then created this informative infographic.

Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.