Digital + Social

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

Foursquare is expanding access to the paid promotions it has been testing with New York City-based merchants, which was reported in early June. Today the location-based social network is announcing self-serve Foursquare Ads for small businesses. In its blog post announcing the new product, the company says the idea for the ads is simple: “connect […]

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

It’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.