Digital + Social

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

IMN is pilot testing a new e-newsletter option that would allow retailers to offer customers a calendar of events related to their marketing niche.

Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors

Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

Earthlink has unequivocally denied an online columnist’s report that the Internet service provider has been failing to deliver as many as nine out of 10 e-mails to its customers.

Some unknown cyber criminals have been hijacking people

Deliverability specialist Spencer Kollas has left messaging service provider Premiere Global Services to start offering deliverability consulting at e-mail technology provider StrongMail.

As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic—all because they’re too cheap to spend a little more money on the necessary equipment, according to one expert.

An article last week by New York Times reporter Brad Stone put the blame for a supposed massive recent increase in spam right where it belongs: on illegal spammers hijacking unsuspecting people

Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.